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Downtown Elgin's New Logo

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Downtown Elgin's New Logo & Branding Resource

Elgin, IL September 25, 2023: The Downtown Neighborhood Association of Elgin has partnered with Kerri Liu of The Gin City to create a new logo and branding resource for downtown Elgin. This logo represents downtown Elgin as a vibrant and historic location in our community. This resource is free to any downtown business, stakeholder, as well as anyone hosting an event or doing business in downtown Elgin, all of whom can use the logo options and brand guidelines to build customer awareness of their location and create cohesive marketing and promotional images with fellow downtown businesses, organizations, and events.

In an effort to promote the different Downtown Elgin businesses and events operating at night, a variety of customizable night versions of the logo are also available for use to suit many different usages for businesses and events operating at night including nightlife events.

An informational how-to webinar will take place on Monday, October 2 from 1 PM to 2 PM. Kerri Liu and the Downtown Neighborhood Association of Elgin will walk downtown Elgin businesses through the proper use of each logo option and template. Register for the webinar to receive the zoom link here.

To learn more and download the various logos, style guide, and templates click here.

Example pages from the style guide:

About DNA: 

The DNA is a 501(c)3 non-profit organization representing Downtown Elgin with a mission to revitalize, enhance and sustain Elgin’s historic city center. The DNA team works on behalf of every Downtown Elgin business owner, property owner, stakeholder and resident, in partnership with City leaders and community volunteers. DNA helps strengthen the economic vitality of the downtown by providing strategic business support services available to all downtown businesses and property owners. 

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